The Australian screen industry is buzzing with excitement as the federal government introduces a groundbreaking policy: content quotas for streaming services. This move, which requires platforms like Netflix and Prime Video to invest in Australian content, has been hailed as a significant step forward for local producers and creators. But here's where it gets controversial... Some industry experts argue that the proposed 10% local expenditure or 7.5% local revenue threshold is not ambitious enough, and they're calling for a 20% investment in Australian content. The advocacy group Save Our Arts has gone even further, advocating for a 25% figure, with any shortfall paid as a levy to support local production. This proposal has sparked a debate about the definition of Australian content and the importance of discoverability on streaming platforms. As the industry eagerly awaits further details, one thing is clear: the future of Australian storytelling is about to get a whole lot brighter.
